About us

Zellma is a newly started entrepreneurial driven company, with the vision to become Europe’s leading producer of liveshopping, the idea is to combine professional live studioproduction with streaming to make entertaining shopping experiences. Zellma is part of the Mavshack Group, which invests in companies focusing on digital distribution. In 2007 Mavshack started as one of the first streaming services to enter the Swedish market. Zellma offers a unique solution by combining the founders experience producing live entertainment, with Mavshack’s knowledge in streaming and IT development. Zellma operates out of Stockholm, Sweden, with office on Karlavägen and a productionstudio in Värtahamnen.